The best approach to working with an FSBO is to take off your sales hat completely. FSBOs have decided that they don't need or want to spend money on your services, and you're not likely to earn them right away. Instead, make it clear up front that you won't charge them for professional advice. Stay in constant communication with them by offering them free sound advice without any commitment.
Many FSBOs finally realize that hiring an agent is in their best interest. This approach ensures that you are the agent they go with. Calling FSBO (For-Sale-By-Owner) leads is one of the most effective ways to get more listing spoils. Why? These homeowners want to sell their house, but they assume that working with an agent means money down the drain.
With the right FSBO script, you can erase their assumptions by helping them sell faster, easier, and for more money than they would without you. Use these scripts today to get more money from each dial.
for sale by ownerScripts to use when looking for new listings. These FSBO scripts are easy to use and completely free of charge.
Above all, remember that this first point of contact with an FSBO should focus on them. Keep your sales pitch on the back burner for the time being until they've warmed up to you. Hello, can I speak to the owner of the house for sale at (address)? Is it still on sale? Once the FSBO is ready to list, it can finally provide them with a full selling point as to why hiring you is the best strategy to get your home sold at the best price. You can always let go of the line if your house doesn't sell and use it as a lever to present your services again with a different or more polished FSBO script.
Subtle signals, such as that your tone of voice could cause people to expect a sales pitch, or that you could simply be dealing with the realities of your market.