This FSBO lead call-in script addresses seller concerns and demonstrates an effective approach an agent should take. The key to listing on the FSBO list is consistent and systematic monitoring. Experienced seekers know that many FSBO salespeople won't be ready for a real ad appointment until at least the fifth or sixth contact. This provides repeated opportunities to build the relationship by adding value.
Provide beneficial information each time, such as neighborhood data, a comparative market analysis, property profile information, or a pre-listing presentation. Call and let them know when other homes go up for sale, enter into contract and sell in your area. Treat each contact as an opportunity to prove yourself as an agent. Jackie Kravitz has been making tens of thousands of prospecting calls for decades.
He closed 125 businesses working only 150 days a year, with 95% of his business coming from Expireds and FSBO. She is widely recognized for handling the toughest objections in real estate. He has built his career around what he claims to be his new and improved script “2.0”. In this video, he goes through his script line by line to give you explanations of why each question works to get the list.
Start with a simple script focusing on how to start your calls, followed by language to increase your connection rate by up to 25%. Then, on page nine, you'll find an FSBO script drawn from dozens of conversational tactics from top listing brokers. Pages 19-25 provide an in-depth look at how to overcome common objections for each type of prospect, along with five vital elements that will help you understand why these scripts work and how to adapt them to your own calling style. With these 10 FSBO scripts to choose from, you're sure to find one that fits your style (and market) like a glove.
Try them to see which one works best for you, and don't worry if some don't fit right. You can always mix your own methods and show frugal FSBOs that you have the expertise to guide them (and yourself) to greater financial freedom. Of course, conversion rates in your marketplace will vary, and just because 9 out of 10 FSBO sellers engage with a real estate agent doesn't mean they're going to engage with you. You will get all kinds of emotions from the people on the other side: they may be happy, sad, disgusted, etc.
Get ready for whatever comes your way, but try to stick to the script. Prospecting a neighborhood doesn't always have to consist of making cold calls. FSBO vendors have already indicated they want to move, but haven't had the right opportunity. As your local real estate expert, you can help create that opportunity in the time frame they need and at the price they want.
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This question and the next question help you find the FSBO's motivation and what they are trying to achieve, its urgency, time frame, etc. To put it plainly, FSBOs don't have the training, skills, and marketing tools that a real estate professional has. You can always set aside the line if your house doesn't sell, and use it as a lever to present your services again with a different or more polished FSBO script. After all, FSBOs are home sellers who feel they don't need the services of a real estate agent like you.
It started from the bottom and worked its way to the top by studying the behavior of the FSBO and calling them with the right scripts. Fit Small Business says FSBO scripts should be short, pleasant and to the point, but friendly enough to build rapport. We love how they get the FSBO to go deep and reveal what's going to be important to them in an agent. You have your FSBO scripts and some tips for using them effectively, but before you start making calls, here are some answers to the most common questions about capturing for sale by proprietary sellers.
The script begins with a sharp disruption of the pattern by agents who say the same thing to potential FSBO customers. Not only will you get the FSBO willing to appear with you on that first date, but you'll also start receiving follow-up appointments from people you met months ago. . .